MUJI's sandalwood incense is plain paper packaging, twelve short sticks, about five hundred yen. It is the lowest barrier to entry for Japanese incense and — more importantly — the stick that most city-dwelling Japanese twenty-somethings actually start with. Honest byakudan, low smoke, no surprises. If you're in Japan and can't find anything else, this is the stick.
Why we picked this
Mentioned in 1 curated Japanese sources.
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mybest
“The cheapest serious starter — around ¥500, stocked in every MUJI store in the country.”
Where to buy
Also on Amazon Japan (for readers in Japan)
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