Shoyeido

Shoyeido Horin — Shirakawa

松栄堂 銘香 芳輪 白川

The Shirakawa variant of Horin leans aloeswood — deeper, cooler, less domestic. Shirakawa is the clear-bottomed stream that runs through Gion, and the scent is built to match it: a quiet piece of incense with almost no edge. Chosen by Japanese reviewers as a second-purchase after you've lived with sandalwood for a season.

Why we picked this

Mentioned in 1 curated Japanese sources.

Where to buy

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Shoyeido Horin — Shirakawa

Typical price: ¥1100 – ¥2200

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